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Andrew Chen quote, Sep 8, 2026

General Partner, Andreessen Horowitz · Sep 8, 2026 · Post, The coming product retention crisis

The future of marketing (and by extension, a large swath of product) is zero-sum and PvP - the abundance of apps/videos/pods/creators/experiences will mean we have infinity times more supply than demand.

Primary source

Words found on the source page on Sep 25, 2026.

More from Andrew Chen

Quote
AI is fantastic at automating tasks that have verifiable outcomes, which is why we’re seeing amazing strides from coding, mathematical proofs, and workplace productivity is an extension to that.Sep 8, 2026· Post
That’s a fair question at the dawn of the AI age when an app might take about as much time to build as editing a Youtube video. So this means average product retention will collapse, and the days of seeing >20% D30 will feel like a dream.Sep 8, 2026· Post
Code will be more of a disposable commodity, with less reuse, and instead generated on the fly for personalized use.Mar 10, 2025· Post
This will change, and it means that over time, software will become dominated by youth culture the same way that social media is.Mar 10, 2025· Post
In recent years, innovative AI products that didn’t build their own models were derided as low-tech “GPT wrappers.” Yet consumer products for the past few decades have been low-tech, with seemingly small moats and yet have generated huge value.Feb 4, 2025· Post
The big difference is that instead of taking two decades to sort this all out, as it took between the dotcom and Web 2.0 cycles, we’re speedrunning the whole thing in just a few years.Feb 4, 2025· Post

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About this quote
Said by
Andrew Chen, General Partner, Andreessen Horowitz
Where
The coming product retention crisis
Topics
Startups
Company
Andreessen Horowitz
Source
andrewchen.substack.com/p/adversarial-creativity-and-the-coming

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